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Revised 4/14/03

Sponsorship and Advertising Opportunities

Promote your products and services to the global residential broadband industry. Advertise on the Broadband Home Central web site and in Sandy and Dave's Report on the Broadband Home, our monthly newsletter.

We have modified the layout of our web pages to simplify user navigation and provide space for standard ad formats, while maintaining clear separation between editorial and advertising content. Please visit an example of our new format with advertising.

Please contact ads@bb-home.com to request information on advertising rates and availability.


Broadband Home Central

The Broadband Home Central web site ( www.BroadbandHomeCentral.com ) is a unique and valued industry resource, visited by broadband professionals who want to keep pace with the rapid evolution of broadband services and infrastructure to and in the home. The site contains more than 500 pages of information ranging from standards and systems to services and content, and includes all back issues of Sandy and Dave's Report on the Broadband Home. See our Demographics page for current statistics on website usage.

  • Growing Links The site has attracted links from across the Web and around the world, and continues to be highly ranked by the major search engines.
  • Growing Audience: Over the past nine months, page views and hits have nearly tripled, and monthly site visits have more than doubled.
  • Global Reach: Each month, visitors come from more than 80 countries.

Sandy and Dave's Report on the Broadband Home

Our free in-depth report has been published monthly since April, 2000 and goes to a global email circulation of approximately 5500 subscribers. See our Demographics page for current statistics on our subscribers.

  • Global Readership: Our newsletter is written from a global perspective and is sent to readers in more than 100 countries. The US accounts for about half of the readers, with thought leaders from Europe and Asia well represented.
  • Qualified Audience: Each subscriber is fully qualified by name, company affiliation, job title and country. Our newsletter mailing list is 100% generated by individual opt-in user request, and is rigorously pruned to eliminate duplicates and invalid email addresses.
  • Top management and thought leaders: 15% of subscribers are top managment: CEO, Chairman, President, COO; 28% are corporate and operations management; 20% are product management, marketing and sales management; 21% are technical management and staff.
  • Many potential purchasers: 33% of the readers are located at infrastructure equipment manufacturers and 21% are employed by service providers, carriers and access providers. These are prime audiences for messages regarding components, systems and products.

Site Sponsorship

Our Sponsorship Program provides unique exposure opportunities both throughout our Web site and in our emailed monthly report. To assure attention, we restrict this to a maximum of three companies. This special positioning entitles sponsors to exposure on every major page of the Web site, including the very frequently accessed archive of past reports. Because the site is searchable by a Google powered-search and indexed by popular topics, readers see sponsors' messages in conjunction with the information they are seeking.

Platinum Sponsorship

During any month, only one Platinum Sponsor is accepted. The Platinum Sponsor receives:

  • A super-size 120x600 IMU Skyscraper, providing maximum exposure for the sponsoring company. This ad is positioned at the right of all key Web pages, including the home page, current and past report content, topical index pages, Broadband Home Labs and resources. PLUS
  • Highlighted position in both versions of the emailed monthly report. In the HTML summary version (received by more than 25% of readers) this includes 468x60 banner ads at the start and end of the information content. In the text version, it includes 6 lines for a highlighted and specially-demarked text ad, at the top and bottom of the editorial content. PLUS
  • Special acknowledgement as a Platinum Sponsor on a dedicated Sponsors page.

Gold Sponsorship

During any month, only two Gold Sponsors are accepted. The Gold Sponsor receives:

  • A 468x60 IMU banner ad, which rotates between the top and bottom of all key Web pages, including the home page, current and past report content, topical index pages, Broadband Home Labs and resources. PLUS
  • Highlighted position in both versions of the emailed monthly report. In the HTML version (received by more than 25% of readers) this includes a 468x60 IMU banner ad. In the text version, it includes 6 lines for a highlighted and specially-demarked text ad. PLUS
  • Special acknowledgement as a Gold Sponsor on a dedicated Sponsors page.

Advertising Opportunities

Our program provides low-cost advertising opportunities in many standard button and banner sizes. Ads will appear within the right-hand page frame of Web pages, including the home page, current and past report content, topical summary pages, Broadband Home Labs and resources.

Please see this page in our new format for examples of all ad sizes and page positions.

We can accept ads in most standard formats including HTML, JPEG, animated GIF, Flash and Java.

Advertisers can select from the following standard Interactive Advertising Bureau IMU ad sizes:

  • 120 x 240 IMU - (Vertical Banner)
  • 125 x 125 IMU - (Square Button)
  • 234 x 60 IMU - (Half Banner)
  • 120 x 90 IMU - (Button 1)
  • 120 x 60 IMU - (Button 2)
Other standard IMU sizes and special sizes would be considered for special circumstances.

Please contact ads@bb-home.com to request information on advertising rates and availability.