FOR IMMEDIATE RELEASE
September 10, 2001
Home Broadband Keeps Growing
Despite Tech Doom and Gloom
Broadband Home Fall 2001 to challenge prevailing wisdom
MORRIS PLAINS, N.J. -- Sandy Teger and Dave Waks, co-founders of The Broadband Home, an affiliate of pulver.com, announced today that the Broadband Home Fall 2001 Conference, to be held October 1-3, 2001, will challenge the notion that technology-related businesses are all in deep trouble. The Conference, the fifth in this series, will take place at the Fairmont Hotel in San Jose, California, epicenter of the gloomy reports.
Entitled "The Broadband Home: Delivering on the Promise", BBH Fall 2001 will bring together industry leaders to discuss why they are bullish on consumer broadband services both to and within the home, where money is still being invested, and how some applications and businesses are flourishing while no one is noticing.
Although it's hard to pick up a US newspaper without seeing another negative article on technology, broadband access (mostly cable modems and DSL) continues to expand in availability and penetration. Reports lament that US residential broadband penetration is "only" about 10% -- but don’t mention that this is nearly a hundred-fold increase since early 1998, that about 100,000 new subscribers are added every week and that churn is negligible - nobody gives up broadband once they have it. The conference will include speakers from service providers such as SBC, Comcast and AT&T Broadband with their perspective on the present and future of broadband access services.
With broadband access continuing to increase, broadband IN the home is now starting to generate entirely new revenue. More than a third of homes with broadband connections have multiple PCs they'd like to connect to the broadband pipe and to each other. Home networking products are reaching maturity and many will be on store shelves for this holiday season. The conference will explore the challenges and opportunities this affords vendors in such sessions as "Home Networking 101 – What I Want this Christmas" and "Whole Home Distribution Solutions – Beyond the Web".
Many broadband users have bought inexpensive "cable/DSL routers" so they can use multiple PCs simultaneously without paying for multiple accounts and to gain security from a firewall. Some are buying full-fledged "home gateways" with built-in support for home networking and a built-in broadband modem. The conference will feature vendors like Linksys, Cayman Systems and 2Wire describing what they are hearing from consumers who have installed their products, and service providers describing how home gateways can extend the reach of their services and provide new revenues.
New broadband services are extending beyond the PC into consumer electronics audio and video units. The fat broadband pipe is being used to deliver content to home audio and video systems, and to share consumer-created pictures and video with friends and family. Microsoft will moderate a session that discusses new ways to receive, share and manage this digital deluge.