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Broadband Home Central: Positioning and Demographics
Broadband Home Central reaches the global leaders in residential broadband in two ways:
through its Web site www.BroadbandHomeCentral.com
by monthly emails to subscribers of "Sandy and Dave's Report on the Broadband Home", our free newsletter
Positioning
Our audience is professionals in residential broadband, working in many different segments of this industry. This unique group is at the forefront in:
various forms of broadband access to the home;
various forms of broadband networking in the home - not only for data but also supporting voice, video and audio;
various kinds of client devices to handle data, audio, video and voice;
applications both in the home and on the Net; and
the enabling hardware and software technologies to glue it together.
Our editorial voice expresses our independent viewpoint, based on an unbiased examination of the facts and our long experience in the industry.
Interested in reaching this audience? Please see our Sponsonship and Advertising Opportunities page.
Website Access Statistics
Summary period: last 30 months
Month Visitors Unique Users PageViews Countries Notes Mar 2006 64300 20610 81033 109 Feb 2006 43713 18325 62374 107 Jan 2006 46538 19479 70983 99 No Report Dec 2006 37833 16267 60353 98 Nov 2005 44459 19464 59021 107 Oct 2005 40579 17162 55674 107 Sep 2005 36164 15796 51327 106 Aug 2005 33354 14837 43969 110 No Report Jul 2005 32879 14480 47620 102 Jun 2005 28757 13804 39620 108 No Report May 2005 33802 15715 41921 109 Apr 2005 31123 16282 46068 107 Mar 2005 30231 17155 45508 107 Feb 2005 25442 15445 38192 109 No Report Jan 2005 28669 17273 43563 117 Dec 2004 22997 13341 35169 101 Nov 2004 22132 13190 34836 97 No Report Oct 2004 20829 12588 34982 105 Sep 2004 21867 13280 31608 103 Aug 2004 22644 13164 37892 107 Jul 2004 21045 12815 32500 107 No Report Jun 2004 23324 13493 36135 97 May 2004 20632 13632 28859 106 Apr 2004 31241 19968 46021 108 PC Mag. "Top 100" Mar 2004 23806 14741 32652 107 Feb 2004 19807 12274 28112 101 Jan 2004 21310 13451 31386 98 Dec 2003 18682 11289 26961 95 Nov 2003 19883 11402 29572 104 Oct 2003 22229 12214 31554 109
(these statistics exclude most search robots but include RSS feeds)
Newsletter Subscribers
Total active subscribers: 5353 (current circulation as of 2/17/2004)
Our subscribers include thought leaders and top management of key industry organizations and companies.
Breakdown by Job Function:
Job Function % active subscribers Corporate and Operations Management 28% Marketing, Sales and Product Management 20% Top Management (CEO, President, CTO, ...) 15% Technical Staff 14% Business Development and Strategy 7% Technical Management 7% All other 8%
(analysis of active subscribers as of June 2002)
Breakdown by Company Type:
Company Type % active subscribers Infrastructure equipment manufacturers 33% Service Providers, Carriers & Access Providers 21% Professional services 8% Consumer electronics, PC & home eqpt manufacturers 6% Semiconductor & Components 6% Software, content & applications 6% Investors, venture capitalists, financial analysts 2% Back office (billing, OSS BSS 2% Other (trade assoc., government, distribution, other) 16%
(analysis of active subscribers as of June 2002)
Breakdown by Country:
Country % active subscribers United States 54% United Kingdom 6% Canada 5% Sweden 3% India 2% Israel 2% Australia 2% Netherlands 2% China (incl. Hong Kong) 2% France 2% Germany 1% Italy 1% Spain 1% Belgium 1% Korea 1% Singapore 1% Taiwan 1% Finland 1% Japan 1% Ireland 1% New Zealand 1% Other countries 9%
(analysis of active subscribers as of September 2003)
All of the above are expressed as percentages of active subscribers as of the time of analysis; due to rounding errors, columns may not add up to 100%. These are approximate, since they change over time and some people and companies have multiple functions.
For further information contact: editor@bb-home.com
