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New format 10/16/02
Cable Delivery of Broadband-Enabled Interactive Applications
Consulting ExperienceSystem Dynamics advised a cable operator in planning and implementing high-speed data delivery over one of the nations largest cable systems. Participating as members of their team, we provided comprehensive assistance first in initiating a pilot test, and subsequently in preparing for a full-scale launch in conjunction with a system rebuild. Our tasks included target market and application selection, market research, end-to-end system definition, technology and vendor selection, business case preparation, competitive analysis, and project planning and tracking.
For a cable system operator considering the migration to digital cable, we developed the complete business case and technical plan for digital services, including video on demand. We developed the end-to-end architecture and led the vendor selection for digital migration, including the digital headend, basic and advanced set-top boxes, and VOD.
For a cable system operator considering the introduction of telephone services, we analyzed the timing, costs and economic returns of circuit- and packet-switched telephony over cable; examined cable plant readiness and requirements for primary telephony; and explored potential alliances.
For a prospective cable modem vendor, we created an economic model of a cable operator offering data services. We projected revenues from business and residential services, and associated start-up and operating costs. Our client successfully entered the cable modem business, using our analyses as a marketing tool.
For a major information-technology company, we assessed the highest potential opportunities in the cable industry. We developed a model to project market growth, application adoption rates, and technology costs over time; and developed recommendations on target market segments and applications.
To assist in resource allocation decisions for top management of a major computer company, we assessed market readiness of telephone companies and cable operators for deployment of high-bandwidth interactive services.
For a major computer company, we analyzed the technology value chain for high-speed data over cable and the positioning of existing and potential partners and competitors. We recommended changes in partnering roles and relationships.
Earlier Cable-Related Experience
As Executive Director of Technology, Dave Waks led Prodigys efforts to focus the cable industry on the PC platform for broadband interactive services.
Cable operators considering the deployment of high-speed data services need to consider a complex set of decision factors, including
Elements of a Complete Cable Data System
Cable modems are only a small part of a complete cable data system. Broadband-enabled interactive applications require a complete end-to-end system composed of many elements assembled either by the cable operator or by suitable partners and vendors.
The major elements required in a complete system are shown in the following diagram:
Cable-Related Presentations at Conferences and Workshops
We have given many presentations at cable-related conferences and for major industry organizations.