SANDY AND DAVE'S REPORT ON THE BROADBAND HOME (tm)

Provided by: System Dynamics Inc.

The July 10, 2008 Issue:

Sandy Teger and Dave Waks publish this free newsletter as our
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Heard on the Net
 http://BBHCentral.com/report/backissues/Report0804_2.html

 - News about People and Companies influencing The Broadband Home

Briefly Noted: Updates, Observations and Trends 
 http://BBHCentral.com/report/backissues/Report0804_3.html

 - Each month, we collect miscellaneous happenings, studies, trends or
   observations you might have missed. This month's briefs focus on
   China surpassing US broadband numbers, the importance of femtocells,
   UK Digital TV penetration, Internet applications for your plants, and
   more.

Cable Show 2008: Time for tru2way 
 http://BBHCentral.com/report/backissues/Report0804_4.html

 - This year's Cable Show celebrated its return to a revitalized New
   Orleans. Interactive TV was a highlight both on the show floor and in
   a pre-show tru2way Developers' Conference. "EBIF" and "Canoe" were
   frequently-heard words which MSOs are counting on to give them a
   bigger share of the $70 billion US TV advertising pie. We also saw a
   new tool in cable's arsenal of ways to multiply the effectiveness of
   its spectrum.

Cable Show 2008: Interactive TV--Has Its Time Finally Come?
 http://BBHCentral.com/report/backissues/Report0804_5.html

 - History is littered with the names of companies that tried and failed
   to make interactive TV a money-maker. But past failures don't mean an
   idea is wrong; it could just be bad timing. With the Internet setting
   new standards for both targeting and measurability, cable is looking
   to bring those same attributes to interactive advertising on the TV.
   And it thinks it has the right plan.

Cable Show 2008: More Bandwidth Magic--Imagine Communications
 http://BBHCentral.com/report/backissues/Report0804_6.html

 - Cable is doing with their spectrum the same thing college students
   used to do with telephone booths: seeing how much they can squeeze
   inside. In the past, we've detailed many of the methods for
   multiplying spectrum effectiveness, but were pleased to learn about a
   new one at the cable show. With a roster of people who've succeeded
   in the past, Imagine appears to have a clever new approach to the
   problem.

SCTE Cable-Tec Expo: Technology Today, Lifestyle Tomorrow
 http://BBHCentral.com/report/backissues/Report0804_7.html

 - At the SCTE Cable-Tec Expo, we heard Comcast's COO talk about the
   need for status monitoring "to see problems before our customers do."
   We don't think we've ever heard a top cable exec use those words
   before.

Broadband Library -- Echoes From the New York Times
 http://BBHCentral.com/report/backissues/Report0804_8.html

 - When a topic is covered in the New York Times, some see it as a
   validation of the idea. With that in mind, we were amused to note
   several recent Times articles which echoed our "Two Sides to Every
   Story" column in Broadband Library.

Your Voice -- Reader's Comments
 http://BBHCentral.com/report/backissues/Report0804_9.html

 - We received several emails about our May article on ITU G.hn and
   HomeGrid, and another offering readers a new publication called CABA
   SmartBrief.

Upcoming Conferences
 http://BBHCentral.com/report/backissues/Report0804_10.html

 - North America, slow to join the IPTV bandwagon, is now gaining
   momentum. Verizon had more than 1.2 million customers signed up for
   FiOS TV at the end of 1Q08. We'll be in Chicago for IPTV World Forum
   later in July to see how this marketplace is progressing. Meanwhile,
   fiber to the home is becoming increasingly mainstream. In September,
   we'll be attending and speaking at the 2008 FTTH Conference. Hope to
   see you there.

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Sandy Teger and Dave Waks (editor@bb-home.com)
Sandy and Dave's Report on The Broadband Home
(http://BroadbandHomeCentral.com/report)
July 10, 2008

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