BBH Report Home Page
April 2, 2002 Provided by System Dynamics Inc.

Your Voice -- Readers' Comments

A few of YOUR thoughtful tidbits culled from this months' email.

THRS

Intel's David Nash offered some corrections to our Feb 25th article: 1) CEA's THRS working group was chaired by Pete Lesser of X-10, while David was "an active contributor and vocal champion." 2) We misquoted David as saying "mission this year is that 100% of home starts ... go in with at least a minimal solution." He says that's their "Vision but NOT a 2002 deliverable."

Broadband in Sweden

When it was introduced two years ago, broadband service over symmetrical Ethernet cost about $20 a month, and we thought Stockholm was the place to live if you wanted very affordable broadband. We'd heard about rate increases for broadband in Sweden, and wrote our friend Stefan Tordenmalm in Stockholm for confirmation. He replied "B2 has increased the rate to SEK 320 per month." Telia "DSL was recently increased to 375 SEK for 0.5 Mbit/s and CATV now costs 295 SEK for 0.5 Mbit/s and 350 for 1 Mbit/s. Tele2, the main alternative carrier charge 250 SEK for their CATV service (0.5 Mbit/s)."

Stefan's view on the impact is "Most certainly this will have implications on the broadband penetration. Charging USD 35 in the US is different from charging the equivalent in Sweden. Comparing disposable incomes, USD 35 is much more affordable for Americans. Many of my friends, young people who make pretty good money and are used to having instant access to a speedy connection at their office, simply aren't prepared to pay that much. They use the internet at the office and don't connect very much at home, so a modem suffices for them."