BBH Report Home Page
March 10, 2005 Provided by System Dynamics Inc.

Briefly Noted: Updates, Observations and Trends

Each month, we collect miscellaneous happenings, studies, trends or observations that you might have missed. This month’s tidbits include

VOD Gets Personal: Dating On Demand

On Valentine's Day (14 February), Comcast introduced Dating On Demand using its video-on-demand (VOD) capabilities. Adults who want to broadcast their availability can do so by preparing a three-to-five minute video. After editing, the videos are loaded on Comcast's VOD servers for free viewing by digital cable service subscribers. Viewers can initiate contact through HurryDate.com. ( www.comcast.com )

Cows and Algebra

We resonated with a 28 February email to subscribers of Inside Digital Media from Phil Leigh. Phil wrote: "A story in the Financial Times this morning credits unnamed music executives with acknowledging that the industry is contemplating raising prices for digitally distributed recordings. In our analysis, whoever is advocating such a change understands the digital music market about as well as a cow comprehends algebra." He went on to point out that "There are at least three reasons why raising prices is a bad idea." ( www.insidedigitalmedia.com )

Interactive ITV Developments in the US

EchoStar Communications Corp. and its Dish Network satellite TV service have teamed with TVG Network to launch an interactive horse racing channel. Using their remote control, viewers can choose among live races, odds, picks and information on how much money has been wagered on any given race. Subscribers who open a wagering account also can place bets via TV if they live in specified states which allow it. ( www.dishnetwork.com ) ( www.tvg.com )

CBS is partnering with ITV company GoldPocket Interactive to offer interactive features for several shows, starting with Survivor. The interactive elements, such as votes, polls and trivia questions, will initially be available on the cbs.com web site, but will be added to broadcasts of selected shows over the coming months. GoldPocket will work with CBS to create interactive TV applications capable of running on a large variety of set-tops and receivers. ( www.cbs.com ) ( www.goldpocket.com )