BBH Report Home Page
January 31, 2006 Provided by System Dynamics Inc.

Briefly Noted: Updates, Observations and Trends

Each month, we collect miscellaneous happenings, studies, trends or observations you might have missed. This month we focus on ways for consumers to get free or low cost services.

Consumers Want It for Free: Research from Points North Group and Horowitz Associates showed that consumers are more willing to accept commercials in free downloaded programming than they are to pay $1.99 for a commercial-free episode. The survey of 800 people conducted in November showed that 62% would rather pay nothing and view commercials within episodes downloaded from the Internet. Only 17% said they’d pay $1.99 for such shows without commercials. ( www.pointsnorthgroup.com ) ( www.horowitzassociates.com )

Smart Valley, an initiative of Joint Venture: Silicon Valley Network (JVSVN), the San Mateo County Telecommunications Authority (SAMCAT), and Intel Corporation announced the signing of an agreement to develop a Request for Proposal to design a high-speed wireless data network that will cover all of Silicon Valley. The Smart Valley initiative envisions a broadband canopy covering a 1,500 square mile area. ( www.jointventure.org )