BBH Report Home Page
October 17, 2006 Provided by System Dynamics Inc.

Briefly Noted: Updates, Observations and Trends

Each month, we collect miscellaneous happenings, studies, trends or observations you might have missed. This month's briefs include Nokia's Wibree, studies on fiber deployment and screen usage, and an example of a really niche channel.

Let's Hear It For the "Wi's"

Just when you learned how to keep Wi-Fi, WiMAX, WiBro and WiMedia straight, Nokia is bringing us Wibree--a wireless LAN technology which "complements other local connectivity technologies, consuming only a fraction of the power, enabling smaller and less costly implementations and being easy to integrate with Bluetooth solutions." Wibree offers connectivity between mobile devices or PCs, and small, button-cell battery power devices such as watches, wireless keyboards, toys and sports sensors. It operates up to 10 meters, with a data rate of 1 Mbit per second. Nokia is working with others, including Broadcom, Epson and CSR, to establish Wibree as an open industry initiative. ( www.wibree.com )

U.S. Fiber Tops One Million Homes

New statistics released by the Fiber to the Home (FTTH) Council from RVA Market Research indicate that FTTH passes approximately six million U.S. homes and the number of homes connected to fiber has topped one million. This is up from 671,000 in March and 322,700 a year ago. ( www.ftthcouncil.org ) ( www.rvallc.com )

Which Screen?

The Cabletelevision Advertising Bureau (CAB) released results from a research project by Frank N. Magid Associates about consumers' attitudes and usage of various screens. Three methods were used including a survey of 2101 people ages 12-54. Results indicated that:

  • When consumers were asked which device they absolutely could not live without, the computer was the answer half of the time. The television was the second most needed device, with mobile phones after that.
  • Consumers were less receptive to advertising as the size of the screen decreased. Receptiveness was lowest on mobile phones (nine seconds), with computers (18 seconds) scoring higher and TV the longest (42 seconds).
  • Consumers prefer TV as the primary medium for viewing content such as live sports events, dramas and movies. Small screens, such as mobile phones, scored higher for short-form video including news, weather and sports updates.

( www.onetvworld.org ) ( www.magid.com )

Want to Be a Deer?

There is niche content for almost any segment--and now there's something for folks who want to "watch live deer from their point of view." The Deer Channel Web site informs us that "our cameras are actually mounted on the deer" and that their thermal image cameras are "designed for military-grade surveillance." [Editor's Note: Our backyard in New Jersey is so full of deer I don't think we need to subscribe!] ( www.deerchannel.com )