Each month, we collect miscellaneous happenings, studies, trends or observations you might have missed. This month's briefs include the correlation between broadband usage and a decline in TV viewing, and the impact smartphones are having on US mobile email growth.
Decline in TV viewing
Ofcom's recently published International Communications Market Report found that:
Additional conclusions are contained in the report ( www.ofcom.org.uk/research/cm/icmr06/ ).
U.S. Mobile Email Growth
According to the NPD Group's Mobile Consumer Track, personal e-mail usage on U.S. consumers' mobile phones increased from 3 percent of mobile phone users in March 2006 to 6 percent by the end of the third quarter. They attribute the growth to an increase in smartphones and the introduction of more unlimited data plans. Consumers with household incomes above $100K per year represent the largest share of mobile personal e-mailers. Of the major carriers, Sprint led with 12 percent of their subscribers using personal e-mail the prior month, followed by T-Mobile with 9 percent. ( www.npd.com )