BBH Report Home Page
February 25, 2007 Provided by System Dynamics Inc.

Update on Digital Deck

Last year we wrote enthusiastically ( ) about Digital Deck--a company/product aiming to allow your household DVDs, VCRs, PVRs and computers to share and play video on any television anywhere in the home. Since that time, the company has changed direction and withdrawn the product from the market.

Some things that the company expected to help boost the category of media networking--such as Vista--were postponed. At the same time, features like HD and wireless networking became more important. Rather than trying to use the resources of a venture-funded company to do yet more development and build market awareness of the category, DigitalDeck decided to focus their attention on their core software and intellectual property.

Their anticipated path to market will be to work with large, well-known consumer brands, which will do the hardware development and marketing.

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