Table of Contents For This Issue
News about People and Companies influencing The Broadband Home
Each month, we collect miscellaneous happenings, studies, trends or observations you might have missed. This month's briefs focus on China surpassing US broadband numbers, the importance of femtocells, UK Digital TV penetration, Internet applications for your plants, and more.
This year's Cable Show celebrated its return to a revitalized New Orleans. Interactive TV was a highlight both on the show floor and in a pre-show tru2way Developers' Conference. "EBIF" and "Canoe" were frequently-heard words which MSOs are counting on to give them a bigger share of the $70 billion US TV advertising pie. We also saw a new tool in cable's arsenal of ways to multiply the effectiveness of its spectrum.
History is littered with the names of companies that tried and failed to make interactive TV a money-maker. But past failures don't mean an idea is wrong; it could just be bad timing. With the Internet setting new standards for both targeting and measurability, cable is looking to bring those same attributes to interactive advertising on the TV. And it thinks it has the right plan.
Cable is doing with their spectrum the same thing college students used to do with telephone booths: seeing how much they can squeeze inside. In the past, we've detailed many of the methods for multiplying spectrum effectiveness, but were pleased to learn about a new one at the cable show. With a roster of people who've succeeded in the past, Imagine appears to have a clever new approach to the problem.
At the SCTE Cable-Tec Expo, we heard Comcast's COO talk about the need for status monitoring "to see problems before our customers do." We don't think we've ever heard a top cable exec use those words before.
When a topic is covered in the New York Times, some see it as a validation of the idea. With that in mind, we were amused to note several recent Times articles which echoed our "Two Sides to Every Story" column in Broadband Library.
We received several emails about our May article on ITU G.hn and HomeGrid, and another offering readers a new publication called CABA SmartBrief.
North America, slow to join the IPTV bandwagon, is now gaining momentum. Verizon had more than 1.2 million customers signed up for FiOS TV at the end of 1Q08. We'll be in Chicago for IPTV World Forum later in July to see how this marketplace is progressing. Meanwhile, fiber to the home is becoming increasingly mainstream. In September, we'll be attending and speaking at the 2008 FTTH Conference. Hope to see you there.